ground zero: about cipia
"To develop performance through awareness, influence & education"
Awareness
Our brand has established a community where no member is any different to another. We are all humans from different walks of life, but with the shared drive to become the best versions of ourselves. These core values have been captured in the Weightlifting & Powerlifting communities across the world and we are proud to associate and align our brand with those sports. Our mission is to promote these ideas into the mainstream and continue to spread awareness globally.
Influence
We believe in the power of influence; the power of having an effect on the behaviour and development of our future generation. We aim to consistently achieve this through fashion, starting with a superior product and expanding our values through a strong community of like-minded individuals.
We are our own role models at Cipia. We dictate the boundaries. We create our own path to success.
Education
Cipia was built with the purpose of enhancing performance and pushing the boundaries of human capability. We are advocates for innovation, modern science and ever-evolving methodologies. Our brand name is derived from the book Principia, authored by Sir Isaac Newton, expounding his three laws of motion which is considered one of the most important works in the history of science.
We believe science is the key to the augmented peformance of our athletes and we want to educate and promote these values worldwide.
A BRAND THAT DOESN'T DISCRIMINATE
We are a brand that welcomes people of any shape, size, age, race or sexuality. Here at Cipia there is no stereotype, no odd one out and we are proud to offer equal oppurtunity to all.